The PSNZ Logo is available to affiliated Camera Clubs and Societies for use on stationery, catalogues, programmes and marketing material. Please contact the PSNZ Secretary to request a copy.
There are three integral components to the logo: the graphic interpretation of light and structure (the darts), the letters PSNZ and the name of the Society in full. These items form the logo as a whole and must not be separated when it is used.
New Zealand is recognised as a country of spectacular landscapes, many of which contain high mountain/volcanic peaks. Such landscapes were therefore selected as a visual metaphor. The interplay of light and shadow on this metaphor is represented by a construct of darts describing both the arrival of light and, in an inverted form, the departure of light (shadows).
The hard, clean edges of the graphic are further re-stated in the choice of a geometric sans serif letter form.